This year’s SMMA theme? #Damn Solid.

No buzzwords. No fluff. Just a simple, proudly Singaporean way of saying: this work is sharp, original, and hits you right in the feels.

You know the kind. We’ve all seen it. Work that’s crafted with such clarity, wit, and brilliance that it makes the rest of us go out loud, “Wah. I wish I did that.”

As your 2025 SMMA co-chairpersons, we are excited to shine a light on that kind of work. Work that blends insight and imagination. That’s anchored in results but so creatively compelling, it sticks with you. That reminds us why we fell in love with this media & marketing industry in the first place.

But this isn’t just about awards. It’s about raising the bar across our industry, together. Creating an open space where ideas collide, talent gets seen, and we remind each other what’s possible when marketing and media truly come together.

In a world that feels increasingly uncertain, creativity is still our most powerful tool. Let’s use it to spark connection, shift perspectives, and bring a little more boldness and brilliance into the world.

So if your work is clear, clever, and damn solid, send it in.

Let’s honour the craft, raise the bar, and remind the world just how good this industry can be.

We’re ready.
Now, show us what greatness looks like.

Cheryl Lim & Carey Loh
Co-Chairpersons
2025 Singapore Media Marketing Awards