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AWARDS
CATEGORIES

Most Innovative Agency

This award recognises the agency that has displayed unparalleled creativity and innovation in Singapore's media and marketing landscape. Winning entrants will demonstrate their ability to utilise modern technologies, original strategies, and unique insights to meet or surpass their clients' objectives. They should showcase an innovative project, campaign, or initiative that has achieved remarkable results.

 

For example, an agency could be considered innovative for implementing a cutting-edge augmented reality campaign that seamlessly blends physical and digital experiences. By introducing this innovative concept, the brand revolutionised how consumers engage and interact, resulting in heightened brand awareness and exceptional customer engagement.

The agency should provide details about the innovative concept, implementation process, and metrics demonstrating its impact and success.

Most Innovative Brand

This award seeks to honour a brand that has broken new ground in how it communicates, markets, and engages with its audience. The recipient of this award will have pioneered novel marketing strategies, demonstrated the creative use of media, or introduced ground-breaking products or services that have significantly boosted their brand presence or growth.

An example of innovation in this category could be a brand that leveraged artificial intelligence to create personalised marketing experiences tailored to individual customers. The brand delivered highly targeted and relevant content across various channels by analysing vast customer data, resulting in increased brand awareness, customer engagement, and sales.

Submissions should highlight the innovation, its implementation, and the tangible outcomes regarding increased brand awareness, customer engagement, sales, or other relevant metrics.

Most Innovative Collaboration

This category recognises a partnership, collaboration, or joint venture that has led to ground-breaking results in the media or marketing fields. The winning entry will be a collaborative effort that has produced an innovative product, service, or campaign and has brought about significant change, growth, or new opportunities.

An example of an innovative collaboration could be a partnership between a technology company and a creative agency to develop an immersive virtual reality experience for a brand. Combining the technology company's technical expertise with the agency's creative vision created a unique and engaging experience that captivated audiences and generated buzz.

Applicants should describe the collaboration, the innovative outcome, and how this has benefited all parties involved and their audiences or customers.

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