Award Categories

AWARDS
CATEGORIES

Most Innovative Agency

This award recognises the agency that has displayed unparalleled creativity and innovation in Singapore's media and marketing landscape. Winning entrants will demonstrate their ability to utilise modern technologies, original strategies, and unique insights to meet or surpass their clients' objectives. They should showcase an innovative project, campaign, or initiative that has achieved remarkable results.

For example, an agency could be considered innovative for implementing a cutting-edge augmented reality campaign that seamlessly blends physical and digital experiences. By introducing this innovative concept, the brand revolutionised how consumers engage and interact, resulting in heightened brand awareness and exceptional customer engagement.

The agency should provide details about the innovative concept, implementation process, and metrics demonstrating its impact and success.

Most Innovative Brand

This award seeks to honour a brand that has broken new ground in how it communicates, markets, and engages with its audience. The recipient of this award will have pioneered novel marketing strategies, demonstrated the creative use of media, or introduced ground-breaking products or services that have significantly boosted their brand presence or growth.

An example of innovation in this category could be a brand that leveraged artificial intelligence to create personalised marketing experiences tailored to individual customers. The brand delivered highly targeted and relevant content across various channels by analysing vast customer data, resulting in increased brand awareness, customer engagement, and sales.

Submissions should highlight the innovation, its implementation, and the tangible outcomes regarding increased brand awareness, customer engagement, sales, or other relevant metrics.

Most Innovative Collaboration

This category recognises a partnership, collaboration, or joint venture that has led to ground-breaking results in the media or marketing fields. The winning entry will be a collaborative effort that has produced an innovative product, service, or campaign and has brought about significant change, growth, or new opportunities.

An example of an innovative collaboration could be a partnership between a technology company and a creative agency to develop an immersive virtual reality experience for a brand. Combining the technology company's technical expertise with the agency's creative vision created a unique and engaging experience that captivated audiences and generated buzz.

Applicants should describe the collaboration, the innovative outcome, and how this has benefited all parties involved and their audiences or customers.

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Best Use of Commerce/Social Commerce

This category honours a campaign that skilfully uses commerce or social commerce platforms to drive sales or conversions. Submissions should explain how the campaign was informed by data insights and how technology was employed to enhance user experience, streamline the purchase process, or evaluate campaign performance. The campaign's impact on sales, customer engagement, or other relevant metrics should be demonstrated.

Best Use of Content

This award is for campaigns that have truly mastered the art and science of content creation. It rewards strategic thinking, creativity, and the effective use of insights and data in crafting content that resonates with its intended audience. Successful entries will have integrated technology where applicable to generate, distribute, or evaluate content performance. Submissions should showcase the innovative ways the campaign used content to engage audiences, the strategic use of data to optimise content and the measurable impact it had on the brand or business.

Best Use of Digital Media

This category recognises the exceptional use of digital media channels to deliver a compelling campaign. Entrants should display a keen understanding of their digital audience, with data and insights driving the creation and execution of the campaign. Where technology was utilised to amplify the campaign or analyse its performance, this should be highlighted. Submissions should demonstrate the digital media strategy, its execution, the use of data and technology, and tangible outcomes in terms of audience engagement, conversions, or ROI.

Best Use of Experiential Marketing

This award honours a campaign that created a profound and memorable experience for consumers, bridging the gap between the brand and its audience. Submissions should explain how data insights informed the experiential marketing initiative and if any technology was used to amplify the consumer experience or gauge its impact. Submissions should showcase the innovative concept, the strategy informed by data and insights, the experiential marketing execution, and the impact on the brand, supported by quantifiable results.

Best Use of Integrated Media

This award recognises a campaign that has effectively used a combination of at least three (3) different media types to deliver a coherent and compelling brand message. The winning entry will show how data and insights were used to inform the media selection, content creation, and campaign execution and how technology enhanced the campaign's reach, engagement, or performance measurement. The campaign's impact on brand recognition, audience engagement, or business results should be demonstrated.

Best Use of Offline Media

This category rewards the campaign that has leveraged offline media – from print to TV, radio, static billboards to direct mail – with exceptional effectiveness. The winning entry will demonstrate a deep understanding of their target audience and how to reach them offline, capitalising on the enduring power of traditional media. Submissions should detail how data and insights drove the strategy and content of the campaign, the innovative use of offline media, and the campaign's results.

Best Use of Out-of-Home (OOH)

This award recognises the most innovative and effective use of out-of-home (OOH) advertising, whether traditional billboards, transit ads, digital signage, or interactive installations. Submissions should explain how data insights and technology, where applicable, were used to optimise the OOH campaign's strategy, placement, design, and assessment. The campaign's reach, engagement, and effect on brand recognition or sales, along with data supporting these results, should be included.

Best Use of Programmatic

This category is dedicated to the campaign that best utilises programmatic advertising, showcasing the power of technology in automating media buying and optimisation. The winning entry will demonstrate an innovative use of data and insights to inform the programmatic strategy and how the technology was used to enhance targeting, personalisation, or real-time adjustments. Submissions should detail the programmatic strategy, the use of technology, and the campaign's impact on business results.

Best Use of Search

This award recognises a campaign that effectively uses Search strategies to enhance online visibility, drive traffic, or boost conversions. Submissions should illustrate how data insights and technology were employed to shape the search strategy, improve keyword selection, optimise content, and evaluate performance. The winning entry will demonstrate a clear connection between the search strategy and business outcomes.

Best Use of Social

This award celebrates a campaign that has harnessed the power of social media, including the strategic use of influencers or key opinion leaders, to engage audiences, build brand loyalty, or drive sales. Entries should explain how data and insights were used to craft a compelling social media strategy and how technology, if used, contributed to its execution or performance measurement. The campaign's impact on engagement, followers, or other key social media metrics should be demonstrated.

Best Use of Technology

This category recognises campaigns that have leveraged advanced technologies such as artificial intelligence (AI), machine learning (ML), blockchain, augmented reality (AR), virtual reality (VR), and other cutting-edge innovations to achieve exceptional results. Entries should detail how these technologies were integrated into the campaign to enhance user experience, improve targeting, personalise content, or optimise performance. Submissions should highlight the innovative application of technology, the data and insights that drove the strategy, and the measurable impact on campaign effectiveness. Demonstrate how technology contributed to achieving the campaign’s objectives, including quantitative and qualitative results.

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Best Brand Awareness Campaign

This category is dedicated to a campaign that has exceptionally raised a brand's profile, reaching and resonating with a broad audience. Submissions should detail how the campaign effectively used various media channels, creative content, and strategic insights to increase brand visibility and recognition. The entry should demonstrate how the campaign resulted in measurable brand awareness increases, such as increased search interest, social mentions, audience reach, or survey results.

Best Brand Engagement Campaign

This award honours a campaign that has excelled in engaging consumers, sparking interactions, and fostering a deeper relationship between the brand and its audience. Submissions should explain the strategies and tactics used to drive engagement, including creative content, innovative use of media, and community-building efforts. Entries should showcase the campaign's impact on engagement metrics such as likes, shares, comments, time spent, repeat visits, or other relevant measures.

Best Brand Transformation Campaign

This category recognises a campaign that has successfully repositioned a brand, navigated a brand transition, or revitalised a brand's image. The winning entry will demonstrate strategic thinking, creative execution, and a strong understanding of audience perceptions. Submissions should detail the reasons for the transformation, the strategies employed, and the campaign outcomes, providing evidence of the shift in brand perception or performance.

Best Campaign with a Small Budget

This award celebrates a campaign with significant results with a limited budget (<S$65,000). It recognises the clever use of resources, strategic planning, and innovative tactics that have delivered remarkable impact, demonstrating that creativity and effectiveness are not merely functions of budget size. Submissions should include details about the campaign's budget, the strategy and tactics employed, and the outcomes achieved.

Best Data-Driven Campaign

This category recognises a campaign that has effectively harnessed the power of data to drive decision-making, optimise performance, and achieve outstanding results. Entries should detail how data insights were used to inform strategy, target audiences, personalise content, and measure success. Submissions should highlight innovative use of data analytics, audience segmentation, predictive modeling, or other data-driven techniques. Demonstrate the campaign’s impact with quantitative results, showcasing how data-driven approaches led to improved KPIs, ROI, or other significant metrics.

Best Performance Campaign

This award celebrates a campaign that effectively drives specific, quantifiable actions: sales, leads, downloads, or other key performance indicators. The winning campaign will have used strategic planning, targeted messaging, and data-driven decision-making to achieve impressive results. Submissions should include details about the campaign objectives, strategies used, and measurable outcomes demonstrating the campaign's success in driving the desired actions.

Best Response Campaign

This category is for a campaign that has demonstrated agility and effectiveness in responding to unexpected circumstances, rapidly changing market conditions or real-time events. The winning entry will show a quick, strategic, and impactful response that meets or surpasses its objectives. Applicants should detail the situation that prompted the response, the strategy, execution, and campaign outcomes.

Greater Good Awards

This award recognises a campaign that has used the power of media and marketing to drive significant social change, promote a cause, or contribute to the greater good. The winning entry will have raised awareness, mobilised action, or achieved a notable societal impact. Applicants should detail the campaign's objectives, strategies, and outcomes, illustrating how these efforts have resulted in tangible benefits for the community or society.

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Agency Leader of the Year

This category honours a leader in an agency who has shown exceptional leadership skills, guiding their team to success and significantly impacting their agency's performance. This individual will have demonstrated strategic vision, fostered a positive and inspiring work environment, and led their agency to achieve outstanding client results. Submissions should detail the individual's leadership style, contributions to the agency's success, and examples of their positive impact on clients and team members.

Marketing Leader of the Year

This award recognises a marketing leader who has significantly contributed to their brand's success through innovative strategies, effective execution, and impactful results. This leader will have demonstrated a clear vision, an ability to drive transformation, and a commitment to achieving business objectives. Submissions should detail the individual's leadership style, key marketing achievements, and the impact of their work on the organisation's performance.

Rising Star of the Year

This category recognises an up-and-coming individual in the field of media and marketing who has shown exceptional promise and accomplishment early in their career. The Rising Star will have significantly contributed to their organisation or clients, showing innovation, initiative, and potential for future leadership. Submissions should detail the individual's accomplishments, impact, and why they are a future leader.

Specialist of the Year

This award is dedicated to an individual who has showcased unparalleled expertise in a specific area of media and marketing, be it content creation, SEO, programmatic, social media, data analytics, or another niche. The winner will have used their specialised knowledge to drive significant results, innovate within their field, and elevate the standard of work in their area of expertise. Submissions should detail the individual's speciality, key contributions, and the impact of their work.

Strategic Media Advisor of the Year

This award recognises an individual from a media-focused or technology-driven company who partners with agencies and brands to amplify their marketing efforts. This individual has demonstrated strategic thinking, leveraging their understanding of the media landscape, consumer behaviours, and technology to deliver insights leading to campaign success. Submissions should showcase the nominee's contributions, innovative insight, and role in shaping the trajectory of marketing campaigns.

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Agency of the Year

This prestigious award recognises the agency that has excelled in media and marketing. The Agency of the Year will have demonstrated exceptional creativity, strategic thinking, and effectiveness across various client campaigns and award categories.

The Agency of the Year award is determined based on points accumulated from the Media Achievement Awards and Marketing Achievement Awards. In case of a tie, the agency with the most gold awards will be declared the winner, followed by the most silver awards if needed.

Local Hero of the Year

This award celebrates the top local agency in Singapore that consistently delivers exceptional results for clients. The winning agency demonstrates outstanding strategic thinking, creativity, and effective execution, setting it apart from its peers.

The Local Hero of the Year award is determined based on points accumulated from the Media Achievement Awards and Marketing Achievement Awards. In case of a tie, the local agency with the most gold awards will be declared the winner, followed by the local agency with the most silver awards if needed. Only independent agencies that were founded in Singapore are eligible for consideration. Multiple offices in other countries are permitted if the agency was founded in Singapore, with no ownership by parent agencies or holding companies.

Brand of the Year

This award recognises a brand that has consistently excelled in marketing and advertising, showcasing innovation and excellence. The winning brand effectively engages its target audience, builds strong brand equity, and demonstrates significant growth or impact in the market. The Brand of the Year award is determined based on points accumulated from the Media Achievement Awards and Marketing Achievement Awards. In case of a tie, the agency with the most gold awards will be declared the winner, followed by the most silver awards if needed.

Grand Prix – Best of Show

This prestigious award recognises the year's most impactful and innovative campaign across all categories. This campaign will have demonstrated extraordinary creativity, strategic prowess, effective execution, and measurable results that set it apart from all other entries.

The Grand Prix – Best of Show award is determined based on points accumulated from the Media Achievement Awards and Marketing Achievement Awards. In case of a tie, the campaign with the most gold awards will be declared the winner, followed by the agency with the most silver awards if needed.

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AWARDS CATEGORIES

Most Innovative Agency

Most Innovative Brand

Most Innovative Collaboration

AWARDS
CATEGORIES